Field guide

How to stop ordering
takeaway so much.

Open your delivery app. Go to order history. Add up last month. We'll wait. For most regulars it lands between £150 and £300 — and the worst part is that maybe four of those orders were genuinely great, and the rest were a lukewarm £24 answer to the question "what's the least effort possible?"

Do the real maths once

A £14 meal doesn't cost £14. Add the delivery fee, the service fee, the small-order fee, the inflated in-app menu prices, and the guilt tip, and it's £22–26 at the door. Three times a week is roughly £280 a month — £3,400 a year. That's a holiday, eaten lukewarm out of a bag, in instalments, mostly on Tuesdays.

Why it's so hard to stop

The plan (not cold turkey — that fails by Friday)

The bit where we mention the tool: really? is a free Chrome extension that interrupts checkouts — including food delivery — with a countdown, a mandatory excuse, and commentary. Order at the same place for the third time this week and it will say "Third time this week. The delivery guy knows your dog's name." It also counts every skipped order toward your goal. Try the live demo — the demo is, in fact, a takeaway checkout.

Keep the good ones

The goal isn't zero. Takeaway after a genuinely brutal day, the Friday ritual with the good pizza place, the hangover pad thai — keep those. They're the four great orders a month. What you're cutting is the other nine: the autopilot ones you barely tasted. Nobody has ever looked back fondly on a £26 Tuesday korma they ordered out of static.


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